Pollyville is a Mattel’s desire to create a digital world where Brazilian and Mexican girls would be able to play and have fun with Polly Pocket™. Pollyville is a virtual city platform developed in Flash for an audience of 4-8+ years old in which each girl plays as if she was a Polly’s close friend. The girls can also explore the different areas of Pollyville to help Polly performing the quests and discover city’s secret places, having awesome adventures. The Pollyville app is a visually rich world that offers endless possibilities to create, socialize and play – all based on and being part of Polly's universe!

Pollyville has two different areas: the city and Polly’s house – both are customizable. The more the girl plays inside the platform, more coins she earns to buy skins to change Pollyville’s theme as well as items to decorate Polly’s house. When at the city, the girl changes the objects preset; when at the house, she can set and rotate every item purchased using the house’s slots.

Pollyville was designed to have hard and soft currencies (monetization model) but it was launched only with the soft currency: little stars. To earn these coins, the girl can chase hidden items inside the city and play 4 minigames: PetShop, Ice Cream Store, Rock House Show and Pool.

Also, the players can add friends and visit their cities and houses to give them a rating, showing how much their style are lovely!